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By Peter Jackson

regardless of executive claims that foodstuff is more secure and extra available this present day than ever earlier than, contemporary survey proof demonstrates excessive degrees of food-related anxiousness between Western shoppers. whereas continual starvation and malnutrition are fairly infrequent within the West, meals scares with regards to person items, matters approximately international foodstuff defense and different expressions of buyer nervousness approximately foodstuff stay widespread.

Anxious Appetites explores the explanations of those present-day anxieties. taking a look at fears over provenance and legislation in a global of lengthening offer chains and bigger focus of company strength, Peter Jackson investigates how anxieties approximately nutrients stream and the way they act as a channel for broader social matters. Drawing on case stories resembling the 2013 horsemeat scandal and fears in regards to the illness of youngster formulation in China in 2008, he examines how and why those matters emerge. evaluating survey effects with ethnographic commentary of purchaser perform, he explores the distance among respectable suggestion approximately meals safeguard and people's daily event of meals, together with a critique of ideological notions of 'consumer choice'.

A desirable, well timed ebook which provides a brand new idea of social anxiety.

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